Increasingly, consumers are having direct contact with public relations actors – whether brands, politicians, campaign groups, government departments, trade associations, small businesses and others. However, there is a loss of objectivity, third-party endorsement and the ability to trust content via editorial interrogation.

Moreover, the information is skewed, requiring consumers to consult numerous sources to achieve well-researched, well-rounded journalism.

ThePublicInterest.info is an open-source news project that aims to shift PR and news to contributing balance rather than bias.

Public relations professionals representing different interests and organisations are actively encouraged to edit each others’ press releases, contributing facts, stats, comment and opinions. Unlike other open-source media sites, ThePublicInterest.info actively encourages contributions from public relations professionals.